Carole Robinson has been the marketing strategist, writer and creative force behind control-position
direct response campaigns for more than 25 years. A three-time winner of the Philadelphia
Direct Marketing Association's Benjamin Franklin Award, Carole is also a multiple winner of the Direct
Marketing Association's International Echo Award. Her mail package for Thomas Publishing earned
a place in the Direct Marketing Hall of Fame as "most mailed package."
Formerly Creative Director for RDM, Chief Marketing Officer for Network Direct,
and Executive Producer for Starchamber Marketing, Carole has been a featured
speaker on direct marketing for Bell Atlantic and the U.S. Small Business
Administration, has taught "Creating a Promotion That Works" for Temple
University, and acted as a consultant for MSEC.
As owner of Robinson Direct, a "virtual" ad agency, Carole handles most
projects start to finish, but also works with independent artists, web
programmers, printers, film producers and other resources when needed.
Carole's background as a professional copywriter, designer, marketer and production manager
allows her to take your project from start to finish, providing guidance gained from her years of
experience, along the way.
A former President of LeTip of Allentown, and a small business owner herself, Carole understands
the challenges faced by smaller, regional businesses and has changed her business focus to helping
these clients grow by providing top-quality services at very reasonable cost.
A SAMPLING OF CLIENTS|
AARP Baby's First Book Club Burpee Charming Shops Colonial Penn Insurance Entergy The Equitable Franklin Electronics NFL Films Video Special Olympics TV GUIDE The Thomas Register TransUnion StarCite
Aire-Master Automated Lifestyles Cetronia Ambulance Corp. Harned Durham Gail Gray Sarah Care Hackman's Bible Book Store Liberty Engineering Lifetime Concrete Optique Jane Roncoroni Spec Trellising Saucon Valley Medical Center Whitehall Area Chamber of Commerce Royal Gourmet Michael's Classic Limo